On one side, e-commerce companies spend a lot of time (and money) in trying to build experiences that are as simple as possible, to keep shoppers sticking around, interested and buying things. There is a curious paradox in the world of e-commerce. “We are building out a whole suite in the next year to aid merchants with operations and the observability of the payment stack,” said Paul Anthony, Prime’s co-founder and CEO. The plan will be both to add in more integrations, to expand the kinds of relationships Primer builds with the wider payments ecosystem and to build new services for merchants, too. ![]() When a user creates a payment workflow, Primer creates a separate line of code that developers can use to integrate what’s been built on Primer. Primer today works across more than 20 countries and has some 45 integrations that its merchant users can add to their payment flows, ranging from payments providers like Stripe, Apple Pay, Adyen and Braintree, through to fraud screening from Riskified, sales tax calculations from TaxJar and more. ICONIQ Growth - the growth-stage arm of the San Francisco wealth management and investment firm connected to Mark Zuckerberg, Sheryl Sandberg, Jack Dorsey and other high net-worth tech executives - led the round with existing investors Accel, Balderton Capital, Seedcamp, Speedinvest and RTP Global among those also participating. ![]() ![]() Now the company is announcing a Series B of $50 million at a $425 million valuation to double down on the opportunity to do more. startup that has built a drag-and-drop framework to help merchants easily build payment stacks to sell online - has seen rapid take-up of its services in the 20 months since it launched.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |